Loyalty is something we expect from our fans but it should never be taken for granted. When you implement the StadiaCard access system, the contactless smart cards are issued to supporters and these are also loyalty cards.

You can therefore reward your supporters with a loyalty scheme, increasing your turnover and profits and strengthening your ties with the local community and local business.

The loyalty scheme stimulates additional customer spend. Points are awarded for any product defined by the club and accrued points can be redeemed whenever and wherever the club chooses - within the ground, at club stores or participating stores. Points can be used to pay in full or as part payment with additional cash, or e-cash. Card holders can view their loyalty points at stadium kiosks or via the internet. The loyalty scheme means that:

• Additional transactions are generated.
• The value of transactions is increased.
• The relationship between supporter and club is closer.
• Website use is encouraged, meaning lower processing costs.
• Points are awarded for purchases:
- In club shops.
- In stadium outlets.
- From partner traders.
- Via club website.
• Points are redeemed against club merchandise.
• The club can incentivise early attendance at matches.
• It enables the creation of business partnerships.